This week a Taco Bell customer called to complain about not getting enough meat in his XL Chalupas. Taco Bell manager Cynthia Thompson apologized that the business was about to close for the night. The customer spat out racial expletives and threated to ‘redecorate the place’. He then drove back to the Taco Bell and proceeded to fire-bomb the drive-thru. No one was hurt. Last month Jeremy Combs, another Taco Bell customer, brandished a shotgun at a different Taco Bell drive-thru to protest the server neglecting to provide him with hot sauce.
In March of this year, a Texas Taco Bell Customer went on a violent rampage when discovering the price of Beefy Crunch Burritos had risen by fifty cents, firing an assualt rifle at the employees.
Last year three men were shot outside a Taco Bell in Chicago, although in this case the cause of the shooting was apparently unrelated to either Chalupas or hot sauce.
Senior editorial producer for SNY.tv Ted Berg reported seeing Taco Bell rage first hand when he was waiting at the drive through to collect his own meal. His account does provide some insight into the mindset of Taco Bell customers.
“Two cars in front of me, a black Jetta lingered at the pick-up window for what felt like an astonishingly long time — time of course being relative, with no minutes ever lasting longer than those spent anticipating burritos. In front of me, a man in a green Explorer waited patiently until, for whatever reason, the man in the blue Mazda Tribute right behind me — who had passed the menu board but not yet paid — started honking.
Green Explorer-guy got out of his car, walked right past mine, and started slamming his hands on the windshield of the Tribute, yelling, “Give some respect! Give some respect!” It was terrifying and baffling. Respect for whom? The overworked Taco Bell employees? Black Jetta? The sanctity of the drive-thru experience? He didn’t say…”
After reading these accounts, I too felt terrified and baffled.
Not being a Taco Bell customer myself, I am left with 5 burning questions:
1. Why do so many Taco Bell customers go absolutely bonkers when running into problems with their food orders?
2. What about Taco Bell’s food makes it so appealing to people with an obviously impaired ability to tolerate frustration?
3. Do Taco Bell employees get danger pay?
4. Has Taco Bell considered recruiting Iraq and Afghanistan veterans to manage their drive thru establishments?
5. What the hell is a Chalupa?
Please feel free to offer any insights you might have in the comments section below
Copyright 2011 Guy Winch
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